- Paperback: 336 pages
- Publisher: HarperBusiness; Revised ed. edition (Dec 26 2006)
- Language: English
- ISBN-10: 006124189X
- ISBN-13: 978-0061241895
- Product Dimensions: 13.5 x 2.1 x 20.3 cm
- Shipping Weight: 259 g
- Average Customer Review: 220 customer reviews
- Amazon Bestsellers Rank: #730 in Books (See Top 100 in Books)
influence: The Psychology of Persuasion Paperback – Dec 26 2006
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For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)^Influence should be required reading for all business majors. (Journal of Retailing)^This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)^The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
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The books feels like it's a little old in how it reads but the information in it is still sound and useful. I think this book is read by most behavioral economists and psychologists as a starting point and I think it should be read by everyone.
Particular takeaways for me were:
Principle of reciprocity
How to say no
Effects advertisers and salesman are trying to apply to get you to buy
If you like this book you may also like: Freakenomics (I have a review for that one as well--some things are questionable it could work) and the works of Malcolm Gladwell.
It's really a great read for every person in business, real estate, or just interested in human behaviour - interesting and enlightening.
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