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influence: The Psychology of Persuasion Paperback – Dec 26 2006

4.6 out of 5 stars 220 customer reviews

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Product details

  • Paperback: 336 pages
  • Publisher: HarperBusiness; Revised ed. edition (Dec 26 2006)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • Product Dimensions: 13.5 x 2.1 x 20.3 cm
  • Shipping Weight: 259 g
  • Average Customer Review: 4.6 out of 5 stars 220 customer reviews
  • Amazon Bestsellers Rank: #730 in Books (See Top 100 in Books)
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Product description

Review

For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)^Influence should be required reading for all business majors. (Journal of Retailing)^This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)^The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.


220 customer reviews

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