My daughter got tired of the Crest kids tooth paste so we gave this one a try. She likes it a lot. I tried it too and it is good. It has bubblegum flavour but it is not overpowering.
I mostly like the pump. It looks a lot neater on the counter top than a toothpaste tube does. The only negative is that with the way that the spout and the lid of the pump is designed, for some reason the button you push is always has toothpaste on it. When means it is hard to press it without getting toothpaste on your finger.
But other than that I am pretty happy with it, and my daughter likes it so she brushes her teeth. So that is really all that I can ask for.