Top critical review
This book is way too long for its contents
on February 5, 2001
Ironic that a book on simplicity violates its own principles several times. Even though this book is printed on every other page (with "insights" on the even-numbered pages), it takes too long to make its points. There were several interesting concepts in the book, but not enough to justify more than 20 pages or so. Additionally, de Bono oversimplifies (something he cautions us against) by making blanket statements that reveal his lack of understanding regarding industry practices he is critiquing. de Bono himself has developed brilliant theories that have been widely applied around the world, but this book isn't the best source for discovering those ideas.