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on June 15, 2016
i think the writer have been paid by wallmart to write this book..the only interesting thing in there that i think is true is that wallmart have the power to put very big business into bankrupty all because of there tremendous buyer capacity. I think it a brain wash book..We dont need wallmart to survive and for me it is nothing but a faillure of our economy..Slave business with the cheapest thing you can buy. If you buy your food there i feel sorry for you.
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on October 11, 2009
Want a non-biased point of view on everything Wal-Mart? Then this book is it. The story and impact of Wal-Mart is presented from different points of view; those who see Wal-Mart as a good and those who see it as a bad for the local and national economy. Supported by various, insightful examples, the book is also very well written and has well annotated source notes. The book was also shortlisted for the FT/ Goldman Sachs Business Book of the Year award. Recommended read for any who are interested in Wal-Mart and its effects.
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TOP 500 REVIEWERon March 20, 2013
Mr. Fishman has written a very focused book that explores the “Wallmart Effect” to the consumer, the supplier and society in general. For the consumer, Wallmart has been an effective bargainer getting the best prices for the consumer that money can buy. As a consequence, consumers have been able to buy more stuff at cheaper prices. An interesting story is used to illustrate the consumer accumulation of stuff as observed by the Haines underwear company. With a drop in price of boxers, y-fronts and panties, the company thought the consumer would save their money to spend on other items. They’ve observed the opposite. Consumers spent as much money on their underclothes as they had done previously at the higher prices. They were simply purchasing more of them to the extent that Haine's marketing specialists couldn’t figure out what consumers were doing with all that underwear. They couldn't possibly wear it all. My daughter purchased enough underwear to only have to do laundry once a month but how many of us want to do that? For suppliers, Wallmart can be their best friend and their worst enemy. Suppliers are squeezed to sell their products at the very cheapest price often to the detriment of the quality of that product and the sustainability of their company. The Levi name was added the list of products offered by Wallmart only to be forced to sell an inferior product under their name. The “Snapper” company ended their relationship with Wallmart because they didn’t want an inferior lawnmower sold at that store to be mistaken for the more expensive version sold elsewhere. The impact of Wallmart on the towns and small communities where it’s introduced is also explored. Initially, a rise in employment is observed followed by a drop as the local stores are forced out of business and those employees lose their jobs. After an initial adjustment period, employment levels in those areas return to pre-Wallmart levels a slight rise in the level of poverty. “The Wallmart Effect” is slightly dated offering insights that have already become widely understood since its publication. Nevertheless, this is a fascinating look at the impact a megacorporation has had on the lives of everyone it touches.
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on August 2, 2014
Well researched. Not just another pro or con book, but in insight into how pervasive the Wal-Mart corporate ideology pervades our lives. Hopefully people realise that a race to the bottom still ends up at the bottom. Unfortunately, most people are selfish and will happily support this if it benefits themselves.
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on April 23, 2014
I found this book to be much more interesting than expected. It's informative, with a lot of the information and arguments put forth being original to the author, at least at the time of publishing. It is well written and easy to read. I recommend the version of the book with the new introduction by the author.
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on March 3, 2013
I may be biased because I had the opportunity to have a Q&A session with the author in my MBA class. Either way it is an in depth and insightful look at one of the most influential companies in history.
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on May 23, 2015
It gave me a different perspective in marketing.
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on December 30, 2006
Wal-Mart has used it's "Always low prices" slogan to destroy everything original and good about American society. They are like the borg, "you will be assimilated". The book describes the profound effect that Wal-Mart has had on the American economy.

Fishman remains mostly neutral showing both positive and negative effects of the growing behemoth. However, one has to wonder whether Wal-Mart used its growing influence to alter the content of the book in an attempt to prevent the book from effecting its sales. One can only hope that the book will make some people think twice about shopping there.
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on January 2, 2011
I have been ordering from Amazon for about a year and everything has always been
great. The products have been received on time, as described and the prices are
reasonable or better. This order was not going through as normal, and Amazon
got in touch with me and I did as they said and I got my order on the delivery
time stated, as described and a reasonable price. I can't say enough about the
Amazing service from Amazon.
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