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Showing 1-6 of 6 reviews(2 star). Show all reviews
on February 2, 1999
While in University, studying Industrial Design, I would have rated it a 4 .... now I rate it a 2. It is still the rarest example of litterature on human perception affecting design. It still is unique, but you will not need to read it more than once, it is likely not to become a reference in your bookshelf BUT it is exellent for university/college level reading and book report to anyone studying psychology and or design. The book is full of anecdotes and lessons. It would be best if accompanied with a good textbook on perception. Reading some Papanek in conjunction with a perception textbook and this book will result in some well intentioned Design creativity I'm sure.
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on August 5, 2011
The book is an interesting concept, however, it's title doesn't directly correspond to its content. The text presents itself as a rant, criticizing every bad design the author has come across in his lifetime. Moreover, it is made to seem that the book's main argument is that anytime a person has difficulty with a device/object/etc, it's the fault of the designer. This narrow view transforms into a psychological text about how humans perceive objects and how memory works.

If you're looking for a book on 'design' as in creative design and the design process, then this isn't the book for you. The book is dated and doesn't correspond well with our present time.
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on March 9, 1999
A supposely much heralded book filled with various reviews of The Design Encounters of Doctor Norman on his Fabulous Trip to England. In other words, if you'd like some nice design theories subsumed by a psychologist's frequent travel references, then this is book for you. In all honesty, Dr. Norman had some nice ideas, but listening to him drone on about his trip to Cambridge was tiring.
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on January 31, 2000
Great ideas from an iconoclastic psychologist. Unfortunately, rendered in a design that is more than unusable--it is hostile to the reader. The book is almost a parody of the ideas it attempts to communicate. I'd blame the editor, except that Dr. Norman should have known better himself.
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on October 4, 1999
Twelve years ago, this would have been a fascinating read. I managed to finish it, but I was distracted frequently by out-of-date material. This book needs to be updated. I would love to read the author's current thoughts on these topics.
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on July 1, 2001
a great book for anyone in the business of product or interface design. tends to go on about things a little bit too much, but is a must for your designers bookshelf.
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