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Swaying in the wind
on January 29, 2010
Some interesting ideas, a survey of some of the ideas in the literature, tons of examples.
But overall, doesn't really answer the question about WHY we are swayed, but quite a lot of WHEN we are swayed and HOW we are swayed. It seems to wander all over the map, snippets here and there, back to this, ahead to that...
Could use a bit more hard core summary -- jut when we are attracted to irrational behaviour and why. Why do we engange in irrational behaviour? Naming it doesn't explain it. Why are we programmed to ovoid loss even at the expense of winning? Why to we hate to see someone else win?
The book needs a bit more structure, a bit more focus. Every chapter is sort of the same with new examples.
Anyway, some interesting annecdotes, but ultimately the book fails to move.