Top positive review
One person found this helpful
Motivation to improve your service.
on April 28, 2000
I bought this book because it was recommended by Amazon.com, and because I was just starting my own part time service business. I was pleasantly surprised by how much I enjoyed it. I think that it is wonderful that an advertising and marketing guru can write a book that both inspires and motivates. THE GOOD: 1) I really liked the fact that this book is organized into 12 sections that contain short (one or two page) anecdotes about how other services have effectively marketed themselves. This type of organization makes it easy to read a few pages here and there and still get the gist of what is being conveyed. 2) The stories in the book are wonderful! They give real world concrete examples of how others succeeded in marketing something that wasn't a product. 3) I thought the best thing about this book was the way it motivated me. I would read a few stories and then think about how I could apply that to my business. This kept me going for weeks, and it was really what I wanted: a book that would push me to do better! THE BAD: The book doesn't go into tons of detail. Aside from showing you how others did it, the author rarely tells you how to specifically apply it to your situation. I thought that this was going to be a How-To book, and it definitely wasn't. OVERALL: I thought that it was an inspirational read. However, I am new to the whole marketing a service thing, so if you are more advanced in the business world you might not find this book very useful. It is great for motivational purposes however!