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on June 22, 2017
Information in the book is sparse. I didn't find any revelations in the book at all.
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on June 22, 2017
Very happy
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on February 13, 2017
Love it! Good book to make you look like you know what you're doing.
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on November 22, 2016
Great book for anyone wanting to know more about branding!
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on September 23, 2016
Awesome
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on August 10, 2016
I use this book with clients ALOT!
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on March 1, 2016
My daughter was ecstatic to get the book and said it was very helpful in her Marketing Program and also a business project she is working on.
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on October 2, 2015
This book is great, it's really more of a textbook, but I still read it cover to cover. I especially appreciated how up to date it was.

However, the copy I received was really beat up. It claims to be brand new, but the cover is so dented and scuffed that I don't believe that could possible be true.
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on July 22, 2015
Informative for you designers out there
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on April 24, 2015
A must read book for any marketer! Very clear and fun experience
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