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on January 17, 2010
To me, without question the most comprehensive guide to web analytics on the market. By far!
I was a huge fan of the first book (Web Analytics: An Hour a Day) and so I couldn't wait to get my hands on Avinash's second book. Whether you are just getting started in web analytics or already consider yourself a 'data ninja', Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity is a must read.

There is something about the way Avinash writes and the way in which he presents his content that makes this book easy to understand and incredibly compelling (after all, he is THE authority on the subject).
Avinash offers logical and practical advice on how to look through the web analytics lens in order to maximize results. I would recommend that anybody who has a stake in an online presence pick up this book. A super read with something for everyone.

For me, the book can be defined in two words: Education and Inspiration.

It's the next best thing to having a pocket sized Avinash to carry around with you.
Need another reason to buy the book? The Author donates 100% of proceeds to charity; so you can help yourself and help others at the same time.
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on June 11, 2016
A very un-organized book that looks more like manuscrip of a long and boring lecture than an useful book as it just talks about what everybody is doing wrong instead of having some hints about how things should be done.
Really disappointed
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on July 20, 2015
It could be much better if writer hadn't have tried to prove himself. The whole book could be delivered in 200 pages!
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on February 4, 2016
This book helped me so much and the style of the author is amazing
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on September 16, 2015
Great book, great insights, great writing. Grrrrreeaaattttt !
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