This is a very useful book specially for new designers and who wanting to create their own line just about to start, it tells a lot of industry experience and knowledge on fashion business Very useful book, its great! no regrets
Only a reader who knows how can criticize a How-To book. Therefore, nobody who reads a book to learn How-To is qualified to review it.
My reason for buying this title is to acquire an overview of the small fashion designer industry so that I might set my scene with verisimilitude in a novel I am writing about three young women who form a company. Leslie has access to unlimited funds and a degree in corporate law, Fei Di has a family with global mercantile distribution, and young Hedy is a small town artistic genius who will design everyday apparel and make the patterns. For my purpose, Mary Gellhar's compendium explaining the operations of the rag trade answers all my questions, after several other purchases proved inapplicable.
Ms. Gehlhar's book is not intended to teach wannabee's How-To do anything, but to tell what a small entrepreneur needs to do well to survive in a business competitive as a dinner party for piranhas. Giving a line to each topic in her check list will extend 5% of the book's length. What a wannabee cannot do for one's self must be outsourced to trustworthy hirelings. The Fashion Designer Survival Guide is worth reading by everybody who dreams of building socio-economic independence in one's own business. Anybody who survives the gauntlet has an education superior to multiple doctorates in the industrial arts, business administration, and cut-throat politix --- and much more practical.
The 8" x 10" soft cover is well bound, well printed, well organized, well edited for its conversational voice, well illustrated with drawings and photographs, many in colour, and well laid out to fill its 275 pp with all the information that can be packed without compromising ease of reading. Never mind aspiring couturiers, anybody with a How-To manuscript to publish can benefit by submitting to KAPLAN in New York; consider their editorial judgment a standard to achieve.
Fantastic! If you want to be a fashion designer, you should read this book. It gives insightful and useful tips on how the fashion industry really works. You also get comments and advice from designers and professionals in the industry. It gives you a head up on mistakes that many have made and things to look out for when your first starting out. This book is not a step-by-step look on how to open your own business. That type of book should be read in conjunction with this book. This book gives you valuable insight much like what you can only get from a great mentor.