Melonie has nailed it with this book. LinkedIn is a powerful sales and marketing tool. Melonie gives you the fast track to understand how to capture the ability to get noticed on-line. I have followed virtually everyone of her suggestions and have a profile that positions me as a leader in the field. As a sales trainer and consultant, that's vital. Feel free to put my name into LinkedIn and see what this book is capable of doing. My LinkedIn profile is now responsible for being a source of trackable income.
I just finished reading Melonie's book - I'm impressed.
I'm a strong believer that LinkedIn profiles are an extension of an organizations brand. This book enables marketing communication teams or individuals to understand how they can protect their brand by providing sales teams with tools to present themselves and communicate professionally (remaining on brand).
I took several learning's from this book and implemented them into my organizations B2B digital marketing strategy.
In my opinion, a must read for anyone who wants to leverage social media for B2B sales and marketing.
What I love about this book is that it gets straight to the point. There are simple, clear action steps to take and why they are important. The examples allow you to get creative with your own ideas. Thanks Melonie for making using LinkedIn as a strategic marketing tool simple.
I just met Melonie Dodaro at a Social Media Event. To hear from an expert in person is amazing, especially after reading her book. If your not on LinkedIn..why not? It is a gold mine to build relationships with like minded people. For new business owners, or old ones that need to find employees or connections.
This book was a great source of info. Written concisely, I read it in a couple days. It gave me so many ideas to up my Linkdin game! Will definitely be updating my linkdin profile shortly and writing myself and linkdin strategy she recommends.
If you're looking for a step by step guide to creating a kick ass, LinkedIn profile, that is optimized for top employers and those looking for your business or service to find you, this is the only resource you need. Melonie never disappoints!
Melonie does an excellent job explaining the art of social selling using LinkedIn and walks the reader through key concepts to creating and mastering personal branding. This book changed my perception of value of social media.