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3.9 out of 5 stars
3.9 out of 5 stars
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Showing 11-11 of 11 reviews(2 star). Show all reviews
on January 24, 2000
It was with great trepidation that I bought this book, but did so because of the hype surrounding it. I am sure I am not alone. This book in common with so many others makes the fundamental mistake of ignoring the fact that the internet is a new medium with new aesthetic imperatives as well as new technological criteria. This is a handsome book, well published albeit with more than its fair share of typos. The usage of English by the author is appalling, but nowhere near as bad as the content matter.
As someone professionally involved in the design, mark-up and content resourcing of web sites, this book offered nothing. To start a tome purporting to offer advice about developing sites, it seems disengenous to offer advice on cellphone and PDA technology straight off the bat, as these technologies have not yet been developed. The author appears obsessed with 'telling' rather than advising how best to offer up a well designed site. This imperical stance is let down wholesale by bad examples of the advice offered and instead of accepting the fact that the web will shortly become one of the biggest branding exercises in the history of business, the author seems content to give further advice on arcane and automatically out of date statistics on page loading, screen real estate and design criteria. Nowhere, but nowhere is branding or aesthetics mentioned. The big mistake - 'content as design' is automatically assumed in this book. This is a rehash of the 'Web sites that suck' mentality, that achieves nothing and gives the term 'American Design' a reputation it does not deserve.
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