Top positive review
Lessons I Learned From Jeff Walker's Book, Launch
July 21, 2014
Hype or Real?
If you’re hoping to become an instant millionaire, you’re in for a rude awakening. You’re not going to become rich just by reading this book.
The Proof is in the Pudding
Okay, the book title tantalized and teased...so I bought Launch a few days before its release. Jeff Walker had already turned on his Internet marketing machinery long before the book was on the shelf. It started to drive sales using the methods he teaches. The fact that it climbed to the #1 spot in The NY Times Bestselling List within the first couple of weeks did not surprise me.
What did I learn?
For starters, there’s no shortcut to success. You have to work smart and work hard to succeed. Jeff Walker shows you how to promote your product, but you still have to get down in the trenches. And speaking of product, you need one to sell one—he’ll even give you ideas for that. I have to admit that I found it incredible what some people sell…and the same goes for what some people buy.
The book entertains while you learn—success stories that keep you turning the pages. Jeff Walker’s methods are credible and doable if you are serious about starting an Internet business. After reading the book and watching him speak a few times on video, I believe him. He’s not the sleazy salesman or marketer who turns you off with his pitch.
Does the book give you the license to print money? NO. Go do the work and learn some marketing tricks along the way to promote your product or service. There’s no reason why you can’t have fun doing it. Read Launch, and get some actionable ideas.