The information in this book sticks. I find myself in social situations that are a bit awkward and something from the book will come to mind, and I'll use it successfully to smooth the interaction. I'll be honest, I didn't put a ton of effort into "mastering" the skills. I'm an introvert, so I've spent a lot of time working on my social skills, and I read this book to find out what mistakes I might be making and where I could use improvement. Like I said, even without a lot of dedication, the information sticks, which is testament to the value of the book. I recommend it for anyone wanting to improve their people skills and check for things they might be doing wrong.
The book can be a little dry at times, but that's not unusual for self-help, which isn't always fun but is usually helpful. Many of the examples are very real-world and familiar to almost anyone, which makes it really easy to understand the points. I read the book a chapter at a time rather than trying to devour it all at once, which gave me more time to absorb the information. This was especially helpful since I wasn't deliberately practicing - it allowed time for little ah ha moments to crop up naturally and give me an opportunity to try out the techniques in the book. And the techniques work. I found that the book illustrated a lot of good points without a lot of fluff. Just good, practical advice on how to make your life easier in the social sphere.
It is a great book, written by two Ph.D. females, picking up and pointing out every single error a person may do on a first meeting in various environments. Their observations and tips are brilliant with their wise simplicity, proven by research studies.
The book deserves to be read several times over time!
This book changed my life. I highly recommend it to anyone wondering what kind of impression they make and looking to improve how they socialize with people. For instance, if you're shy or don't like to mingle.