I was Skeptical of the 4k up conversion, but after a couple of weeks, it works like a charm. I did find a set of 10 point calibration figures as a good starting point, and then adjusted the white balance to suit the room it's in. I also connected all my devices to the tv, and adjusted each input individually, as devices can display differently. All is good. the tv is excellent. It needs a bit of care in setting up, but most tv's do. Take a bit of time and you won't be disappointed.
I did a lot of research before buying, I read reviews and watched videos - but I was not happy with this purchase in the end. I've talked to a lot of other XBR owners, and it seems like it's somewhat of a lottery. You may get a decent screen, and if you do, you'll LOVE it.
I've had to exchange 4 Sony TVs in the last year, so getting a poor screen is common in my case. If you get a bad one, the screen uniformity is terrible, it has too much vertical and horizontal banding (looks like dark lines, or blobs, either going up and down or left and right, especially on grey screens.)
I've given it 3 months now, trying to get used to it ... I don't think I'm going to keep it.
I use my TV mostly for playing Xbox One games and watching Netflix. It sometimes feels like I'm using a projector on a wall, not watching on an expensive 4K screen. 4K doesn't matter when the high resolution image that you are seeing is super dirty.
I'd rather save thousands of dollars and have a non-4K TV with a more uniform picture than a 4K screen with so many distracting flaws.
The most noticeable problem with this TV is that it suffers from really bad light leakage. I've attached some screenshots of the light leakage on the edges. It's pretty bad, the last 2-3 inches of the screen are discolored pretty badly. It looks like the screen is "glowing" on the edges.
The design of this TV is beautiful... it looks awesome on the mantle, much better than the wedge design of previous years. It has great viewing angles and the Android TV is fast, responsive and opens up a world of cool apps on the TV.
Setup was a breeze, and Sony is constantly pushing out software updates.
I actually didn't get one of the new touch/voice remotes with my TV so I have no input on that.
I did a full video review on this TV experience here: https://www.youtube.com/watch?v=SuT6ZKr7s_M
Unfortunately, all of the pros don't outweigh the cons of a poor image. if you do get this TV and decide to keep it, here's a couple of settings you'll want to change out of the box.
Advanced Contrast Enhance comes automatically turned on, which adjusts the contrast depending on the light in the room AND the light onscreen. I thought my TV was broken because when scenes would switch between light and dark, the TV would dim itself between scene cuts and sometimes midscene. If you are watching TV in a dark room, this is extremely distracting, you'll think your TV is broken because it noticeably dims and lightens constantly.
Advanced Contrast Enhance ... turn that off.
It's also got some really great features like plug and play peripherals and Screen Mirroring. When you are connected to WIFI you can play movies and media easily from your computer to your tv with no real setup required. It works seamlessly with the youtube and netflix apps on your phone.
The software aspect of this TV is on point, but again if you get a bad screen, all of that is just lipstick on a pig :)