not at all clever and very tried and true with his details. Just because you teach at NYU it doesn't give the ability to create wisdom on a passionate loved subject by many. Broadway musicals are really a passion for people and the book although interesting at times uses brad brish topics top create similarities for discussion that merge too many creative ideas and talents onto a soup. The discussion of the "I want songs" especially created a lot of merging talent onto one subject that was confusing to relate to the topic the more you read.. The title of the book also was a bit misleading as to where the book would go. You wont mind reading but its not compelling.