I think I've tried just about every drug store, grocery store, easily found protein bar. This one is by far my favourite. I really enjoyed the taste and texture of this one compared to others I've tried. It's not hard like a rock, and doesn't have that chalky taste. I'd say its probably the closest I've felt to eating real cookie dough and chocolate. However, I'd like to note that the cookie dough inside the bar does not look identical to the delicious looking picture on the box. This isn't an issue though, because the bar is fantastic either way.