This is the most thought-provoking book on marketing that I have ever read. While most marketing books are filled with "tactics" that might work for a little while, Seth has essentially created a compendium of questions with TIM that will get to the root of what your job as a marketer is and what the people you serve actually want. Every page is filled with gold, so much so that you can flip to any page and get something to think about right away without having to read further. That's the beauty of Seth's short and to the point writing. You'll want to buy a copy of this for everybody on your marketing team.
I can't recommend this book enough. As a marketer, i found it to be eye opening and tremendously valuable in the ideas it puts forth. Seth's writing is east to follow and informative, especially in the way he provides fresh perspectives on sacred marketing topics.
This is a book for the the marketer that is focused on engagement and interested in building an audience through stories and connecting with them in meaningful ways. The marketing game has changed, so make this your new rule book
Like most every book from Seth Godin, this one is packed with insight and easily quotable lines like "Low price is the last refuge of a marketer who has run out of generous ideas". I found some topics were glossed over but it still had an impact on the way I look at marketing and - I own a marketing agency. Definitely worth reading and keeping close at hand.
This is the book to start with for marketers. I've read countless books on marketing that touted a system or a way to do things. This book is more about the philosophy of marketing. Seth takes you on a journey that breaks down what marketing really is and what it shouldn't be for entrepreneurs. His narrative is direct and to the point. He gives you practical tools such as: Calling prospects "students" to keep a learning mindset and using an XY Axis grid to pinpoint where your product or service would lie. I think it's summed up best near the end of the book by this passage: "If you hesitate to market your offering properly, it's not that you're being shy. It's not that you're being circumspect. It's that you're stealing, because there's someone who needs to learn from you, engage with you, or buy from you"
I have a bad habit of reading all these types of books. All of the marketing, self-help, make yourself better at your industry type books.
Seth Godin's "This Is Marketing" is the only marketing book that matters. It's a stance against the messaging of hustle more and advertises to the masses.
This book will change your approach to marketing. Shifting it from, the typical tips, trick, hustle, and grease to an approach of empathy. An approach focused on finding the smallest viable audience, who will understand and love your work, and serve them completely.
This is the marketing book for the modern world where we have the tools to connect one on one.