I've an investor in Nick Barisheff's Bullion Management Group mutual funds and before that have known him for many years to be a wise and on-the-real-money commentator on shows like FinancialSense and BNN. The fact is that even after the April 2013 "Gold Smash", going from December 1999 to April 2013 gold's Price Return is up well over 300 percent. In the same time period Canada's S&P/TSX Composite Index is up 40-odd percent, the Dow Jones Industrial Average (DJIA) is up 20-odd, while England's FTSE 100 negative. The lousy returns have universally been felt by my friends and relatives who are roped into "traditional, balanced, safe" portfolios. As someone who was lucky to dump most of my dot-bomb stocks before they went down the toilet and became an avowed bullion buyer around 2003, I'm getting less puzzling looks at cocktail parties when talk turns to investing. I'm finding more "gold curious" people. Yet when I talk to them they don't understand a) whey they'd invest in gold b) what they'd invest in (stocks, funds, ETFs, coins, etc) and c) how they'd avoid getting burned yet again. So now it's simple. They buy me a few drinks, and I promise to buy them a copy of "10,000 gold". It's everything you need to know, and written in a clear, elegant way, much like Barisheff speaks on one of his interviews.