Frequently asked questions


  • What is Selling on Amazon?
    Selling on Amazon is a program that enables both individuals and businesses to sell their products to Amazon customers. Signing up will enable you to sell on our Canadian, U.S., and Mexican marketplaces.
  • Why should I sell on Amazon?
    There are many reasons to sell on Amazon—from the hundreds of millions of Amazon customers who can see your products to the ability to start selling fast without the need to create a new standalone website. Learn more about the benefits of Selling on Amazon.
  • What products can I sell on
    You can sell in a wide range of categories, though some are only available to Professional Sellers and might require approval from Amazon. Contact us to apply.
  • Are there products that I cannot sell on
    Some products are prohibited or restricted based on a variety of reasons including, but not limited to, safety, health, and government restrictions. For more information about the kinds of products that cannot be sold on, see Prohibited Content and Restricted Products.
  • Can I sell my Kindle on
    At this time the sale of new or used Kindle devices is prohibited on If you would like to sell your used Kindle device, you can list it on Learn more about Selling the Amazon Kindle on
  • How can I sell on the Canadian, U.S., and Mexican marketplaces?

    When you sign up as a Professional Seller, you will have access to sell on our Canadian, U.S., and Mexican marketplaces through a North America Unified Account. This will enable you more easily to share product listing information and manage your inventory consistently across all three marketplaces. For all per-item transaction fees, sellers will pay the fees applicable to the marketplace in which the item was sold. If you're a Professional Seller, you will only be charged one monthly subscription fee for selling in North America.

    If you already sell on Amazon in Canada, the U.S., or Mexico, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS). If you are a new seller registering to sell in Canada, the U.S., or Mexico, you can be paid directly in your local bank account in the local currency, provided you have a bank account in a country/region supported by Amazon.

    Find out more about selling on with a North America Unified Account (Seller Central login required)


  • When do I start getting charged the monthly subscription fee?
    The monthly subscription fee applies to Professional selling accounts only, and your subscription begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.
  • How do I get paid?

    Amazon deposits payment into your bank account at regular intervals and notifies you that your payment has been sent. Disbursements can be made in Canadian dollars (CDN) to your Canadian bank account or in U.S. dollars (USD) to your U.S. bank account.

    For a settlement to take place, you must:

    • Have a positive balance in your Selling on Amazon account. Subscription fees and customer refunds, if any, can affect your balance.
    • Have entered valid bank account information for your seller account.

How It Works

  • What is Seller Central?
    Seller Central is the web interface used to manage all aspects of your Selling on Amazon account. You can add product information, make inventory updates, manage orders, manage payments, and evaluate sales performance through a suite of web-based and downloadable tools.
  • How do I add inventory?

    You have three options for submitting product-related data:

    • Use the Add a Product feature on Seller Central to create one product at a time
    • Use inventory files to upload multiple products simultaneously
    • Integrate your system with Amazon's catalogue using Amazon Marketplace Web Services (MWS)
  • How do I manage orders?

    You have two options for managing your orders:

    • You can use the Manage Orders feature on Seller Central to identify new orders, shipping addresses, and shipping speeds
    • You can download the daily order report, a tab-delimited file that provides a summary of the orders received and shipping information, so you can fulfill your orders


  • Do you offer fraud protection?
    Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
  • What is the A-to-z Guarantee?
    The A-to-z Guarantee is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem with an order. If the seller fails to resolve the problem, the customer can file an A-to-z Guarantee claim. When Amazon receives the claim, we send the seller an automated e-mail detailing the claim. Then we request a response with basic information about the order and the fulfilment process. Once we receive the information, we will determine how to settle the claim, which may include reimbursement of the order cost to the customer at the seller's expense.
  • Can customers leave feedback and why is customer feedback important?

    Yes, customers can leave feedback about the products they purchase and their experience with sellers. As a seller, maintaining a high feedback rating is a critical factor for success on Amazon.

    • It's the best way for shoppers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see
    • Customers are more likely to purchase products from sellers with higher ratings
  • Can I offer gift wrap and gift messaging services to my customers on
    Since some customers purchase products as gifts, Amazon offers Gift Messaging and Gift Wrap services. The Gift Messaging service enables customers to write personalized messages for individual products or for entire orders. The Gift Wrap service enables customers to select and pay for gift-wrapping for each product in their order. As a Professional Seller on Amazon, you can offer Gift Messaging or Gift Wrap or both to buyers of your products and charge them the standard fee for the service. Individual Sellers cannot offer these services.
  • Can customers use Gift Certificates when purchasing my products?
    Yes, customers can use Gift Certificates when purchasing products from sellers. You will be credited the full price as listed without the gift certificate.