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slide:ology: The Art and Science of Creating Great Presentations Paperback – Aug 17 2008
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About the Author
Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.
From the Publisher
If a slide contains more than 75 words, it has become a document. You can either reduce the amount of content on the slide and put it in the notes, or admit that this is a document and not a presentation. If it is the latter, host a meeting instead of a presentation, and circulate the slideument ahead of time or allow the audience to read it at the start. Then you can use the remainder of the meeting to discuss the content and build action plans.
Presentations with 50 or so words per slide serve as a teleprompter. This less-than-engaging approach often results from a lack of time spent rehearsing the content, and is the default style of many professionals. Unfortunately, presenters who rely on the teleprompter approach also usually turn their backs to the audience. The audience may even perceive such presenters as slow, as the audience reads ahead and has to wait for the presenter to catch up.
True presentations focus on the presenter and the visionary ideas and concepts they want to communicate. The slides reinforce the content visually rather than create distraction, allowing the audience to comfortably focus on both. It takes an investment of time on the part of the presenter to develop and rehearse this type of content, but the results are worth it.
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Top customer reviews
This is not an ideal book for the reader looking for a "How-to". Rather, it is aimed at the reader that has done many presentations and is looking for ways to becoming more effective as a presenter and those seeking to connect with audiences in more effective ways than current corporate presentation culture permits.
Two things stand out:
1st - The case studies, though highly condensed, are excellent. I would have liked to have seen more of them and longer ones.
2nd - The essential conundrum of corporate life isn't addressed - namely that we know, as the book states that a great 1 hour presentation should take 60-90 hrs to produce; but more often you have 8-10 hours to put it together. This book doesn't take up that subject but that in no way detracts from the content and effectiveness of the material that is covered.
The structure of the book follows the process that you'll ideally use in the course of developing a presentation, from coming up with the presentation content itself to developing the slides. At every step of the way, Duarte explains not only how you should create your presentations (e.g. how graphs and charts should be presented), but also why your information should be presented that way. Following Duarte's advice results in a slide deck that supports and enhances your presentation, rather than having the deck detract from or (even worse) BE the presentation. The result is a presentation where there is actually a good reason for the existence and content of each slide.
You might be thinking that you're not a designer, so you won't be able to create a presentation as good as some of the examples highlighted in the book, but you don't need to be a designer to improve your presentations. The book does cover some of the fundamentals of design (color theory, fonts, etc.), and does so in an approachable way, so the non-designers in the crowd (which is most of us) will get at least some information about design fundamentals to help you improve your presentations.
A tiny nitpick is that I would have liked to see even more examples of 'good' slides in the book - or even better, more examples of bad slides being turned into good ones. The case studies are great, but many of them are accompanied by an often full-page photo of the presenter. I'd have preferred to see that space given over to more images of the slides.
Overall, I found this to be an excellent book that will easily and immediately reward the time you spend reading it.
The only thing missing, I think, is a quick presentation slide in the book to show people that PowerPoint is not meant for documents.
This is the book that should come with Keynote, Powerpoint and should be read by anyone preparing for a visual presentation. It's not a software manual but you could consider it to be a top notch visual presentation manual.
Invaluable tips that will make you appear like a true pro if you follow thru on them.
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Most recent customer reviews
Easy to read with a lot of interesting tips and usage example.
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